Hampton Farms Named Official Peanut of Bowl Season

America’s #1 In-Shell Peanut Brand Joins College Football’s Greatest Tradition

SEVERN, N.C., September 24, 2025 — Hampton Farms, the premier in-shell peanut brand in the United States, is charging into the grit, glory and all-out energy of college football’s most exciting stretch. The company today announced it has become the Official Peanut of Bowl Season, bringing its signature flavor, family-first spirit, and fresh roasted celebrations to players and their fan bases nationwide.

From the moment teams become Bowl Bound to the last confetti drop in January, Hampton Farms will be part of the action, celebrating wins, fueling traditions, and engaging fans. As part of the multi-year partnership, Hampton Farms’ mascot Peanut Pete will fire up school communities in the digital space, joining online conversations as teams clinch bowl eligibility and connecting with fans through Bowl Season and Hampton Farms’ social platforms.

“Bowl Season is one of America’s great sports traditions: a time when communities rally, rivalries heat up, and fans come together to celebrate the game,” said Eric Boonshaft, Director of Marketing at Hampton Farms. “We’re thrilled to bring our fresh-roasted, in-shell peanuts to the heart of these celebrations. Whether you’re in the stands, at a tailgate, or online with fellow fans, Hampton Farms brings the game-day flavor you can share with the whole family.”

The partnership will crack open a slate of interactive activations:

• Special Edition Packaging – Bowl Season-branded Hampton Farms products will be available to retailers this fall.
• Bowl Bound Celebrations – Hampton Farms peanuts will also be part of on-campus celebrations when teams punch their ticket to Bowl Season.
• Digital Engagement – Online campaigns will spotlight key matchups and moments throughout the season, with Peanut Pete adding personality to the celebrations and peanuts to the prize packs.

“Bowl Season has always been about honoring tradition and creating moments that bring people together,” said Nick Carparelli, Executive Director of Bowl Season. “Hampton Farms shares that same spirit, making them a natural partner as we celebrate one of the sport’s most meaningful times of the year.”

As one of the most enduring traditions in American sports, Bowl Season’s partnership with Hampton Farms celebrates a cultural moment that blends sports passion with shared snacking traditions.

About Hampton Farms
Hampton Farms is America’s #1 brand of in-shell peanuts, known for fresh-roasted flavor and a tradition of quality that spans from seed to shelf. A family-owned company headquartered in Severn, North Carolina, Hampton Farms partners with local growers to deliver the very best peanuts to fans nationwide. From ballparks to backyard BBQs, Hampton Farms peanuts are the snack that brings people together. Learn more at www.hamptonfarms.com.

About Bowl Season
Bowl Season is the collective of college football’s 40+ postseason games, celebrated annually by millions of fans across the country. From December through January, Bowl Season showcases the traditions, pageantry, and spirit of the sport while creating memorable experiences for student-athletes and communities. For more information, visit www.bowlseason.com.

Media Contact:

Hampton Farms
Mikayla Pittman
mpittman@hamptonfarms.com

Bowl Season
Samantha Larsen
samantha@bowlseason.com