National Parks Visitors — It’s Time to Break Out of Your Shell!
When you explore America’s National Parks, you expect to see legendary landmarks, stunning seascapes and picturesque panoramas. But this summer, while trekking around these natural wonders, there’s something unexpected you’ll find in the wild: Hampton Farms!
Hampton Farms teamed up with the National Parks Service for its latest campaign, “Break Out of Your Shell.” The campaign positions Hampton Farms’ in-shell peanuts as the go-to snack for outdoor enthusiasts and is targeting visitors to National Parks across the country all summer long.
“In-shell peanuts are the perfect outdoor snack,” said Jeanne Cashman, Hampton Farms’ Director of Brand Marketing. “They’re environmentally friendly and packed with protein to power any activity in nature — from hiking to rock climbing to whitewater rafting. As a fun, healthy and versatile snack, we’re excited to align our brand with the National Parks’ active, health-conscious visitors.”
The campaign aims to raise awareness of America’s number one brand of in-shell peanuts. To engage visitors, the campaign includes a full-page ad in the Green Guides, the official guidebooks of the National Parks with 27 versions and an annual circulation of 4 million. Handouts with educational facts about peanuts, Hampton-Farms-branded stickers, carabineers and other giveaways are also being distributed to visitors.
Hampton Farms also created an animated 15-second commercial that will run when a user logs onto the WiFi network at select National Parks and KOA campgrounds. Check it out!
In addition to these campaign elements, we’re also sponsoring on-site events at select parks including the New River Gorge National Park and Reserve in southern West Virginia which attracts nearly half a million visitors each year for outdoor activities, equipment rentals and lodging. At this newest National Park, visitors will enjoy samples of Hampton Farms’ in-shell peanuts, including Salted, Unsalted and Cajun flavors.
To experience Hampton Farms in National Parks, plan your next adventure today!